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How buying an apartment became an end-to-end online journey

Publication No. 04Published 2020SAMOLET Digital TransformationRU · На русскомverified
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About the publication

Company publication on the remote apartment-purchase journey accelerated during COVID-19.

About the project

SAMOLET Digital Transformation — this page documents a public source connected to the product or company. It does not expand the source into unsupported personal claims.

My role

Digital Transformation Project Lead connecting web, mobile, CRM, analytics and customer journey initiatives to business cases and P&L.

Key facts

  • 10 departments
  • RUB 950M economic impact in 2019
  • RUB 1.5B projected portfolio impact in 2020
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